Starting Your Dream Business: Step 3 — Landing Pages

Now, normally, there is a step before this where we grab the viewers attention with something, whether it be an article, a video, or an ad. But, that kind of stuff takes a lot of background work, so don’t worry, we will come back to that. What we are doing is ‘getting our ducks in a row’ so that when we finally get our affiliate links, or links to our social media platforms, we can just paste them in. In other words, you cannot point people to somewhere that doesn’t exist. So, that is what we will create!

So, in this article, we’ll talk a little bit about where to point viewers to — where they will “land” after having been referred or directed from somewhere else. Hence the name, “Landing Page.” :)

This is the general sequence most businesses use in their sales funnel. You use your Keyword Research to fill your content or ads with what people are searching for. You have them arrive at your Landing Page for more information. It grabs their contact information that you can 1) send newsletters or emails for repeat business and 2) allows passage to the next step. Then you have the option for up-sells or down-sell offers. You acknowledge them and congratulate them for making the right decision. Then you send them off to the target website using your own Affiliate ID link that you obtain from the business you are promoting. In the case of sales, you can direct them to a sales site or online carousel.

As I had mentioned, I had spent a good amount of money (hundreds) on creating a website. I would say that it serves my ego more than my pocketbook. I almost wish that I did not create a website, at least not at first. It represented an unnecessary expense in retrospect.

Instead, one could use either a blog like this one or their social media sites as steps in their lead generation. These steps serve as the intermediate step between the…